RIVIERA BEACH UNVEILS NEW CREATIVE BRAND EMBODYING CITY'S NATIVE WATERS

Riviera Beach, FL. (September 6, 2024) – The City of Riviera Beach proudly presents its captivating new creative brand, a culmination of an 18-month-long journey in reimagining our City's identity. The artistic, innovative, and refreshed logo design featuring the Sergeant Major fish. The Sergeant Major fish, prevalent in the waters around Riviera Beach, is a very colorful fish that travels individually or in schools nicely representing our community’s strength and diversity. The vibrant colors of the new logo, shaped to echo the Blue Heron Bridge, represent the vibrancy of the city, its history and its people.

Embracing the theme "See what's beneath the surface," the new branding initiative aims to invite residents and visitors alike to delve deeper into the rich tapestry of Riviera Beach. Today marks the debut of the new logo around the City, with exciting plans for further brand rollouts on City letterheads, uniforms, coloring books, and more in the pipeline.

While the City seal remains for official use, the new logo and strapline are poised to become the face of Riviera Beach's creative identity, reflecting months of dedicated work and community involvement. Rooted in extensive research and feedback from residents, this rebranding effort signifies Riviera Beach's commitment to innovation and growth.

City Manager, Mr. Jonathan Evans expressed gratitude for the community's steadfast support throughout this transformative journey, emphasizing the importance of showcasing Riviera Beach's hidden gems to all who visit. As we welcome visitors to our City, let us continue to invite them to "See what's beneath the surface" and discover the wonders that Riviera Beach holds.

Please stay tuned for upcoming events as we come together as a community to celebrate The City of Riviera Beach’s 102nd Birthday in September in honor of the new branding initiative.

For media inquiries and more information, please contact:

Brittany Collins

Public Information Officer
Bcollins@rivierabeach.org

C: 561-371-1533